Local produce is valued more, which is the case in every country."įresh World have been exporting for four years. There are also promotions with Dutch products but Poles don't really appreciate them. The difference with other European countries gets smaller each year and supermarket prices are also lower. "You notice that it is still one of the poorer countries in Europe, but the economy is growing. He says that prices of most products are at a lower level than in The Netherlands. The 80 million Euro turnover for 2013 was a nice result. Due to the increasing competition and supermarkets buying directly, the last few years have been increasingly difficult. We invested in many things, such as modern infrastructure and a packing station, but more competition always followed. "We also had a big lead, but it only lasted a few years. He says that they were the first to trade in a western manner. We definitely want to invest in the future with new product lines or possible extensions, but some parties react erratically and do not make long-term arrangements." Retailers expect us to provide more service, such as packaging and stickers, but don't want to pay for it, so it is sometimes difficult to work out what is the best way forward. There is a lot of competition from large Polish growers who deliver directly to supermarkets. "We were on our own then and we had something to say but now that is not the case. Erik explains that relationships with supermarkets are different to how it was twenty years ago. Fresh World International also export local fruit and vegetables to the European Union." Fresh World supply many well know supermarket chains including Tesco, Biedronka, Kaufland, Auchan and Carrefour. Our main countries for export are the Baltic states, White Russia, The Ukraine, and Russia. Around 75% of our profits now comes from supermarkets and the rest through delivery to traditional markets or re-exporting. We rented a warehouse and slowly began supplying supermarkets. "We have been working with retailers since 2000 and things have gone very smoothly. ![]() According to him Poland have developed in a European manner and says this East European country is still full of opportunities for growth. Erik explains how they have grown, how they now stand and also looks to the future. Today there are three Dutch men working for the company: Erik van Vugt, Frans Koppes and Harold Doldersum. Fresh World International was founded in Poland in 1997 as part of the Best Fresh Group.
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